RNK Health

RNK is a personalized health and wellness brand delivering weight-loss, longevity, and performance treatments online with tailored medication plans and coaching support. Before partnering with Drip, the brand faced major Meta performance challenges: conversion rates sat below 0.5%, CPMs were excessively high limiting campaign efficiency, and poor creative quality and lack of diversity led to inconsistent performance and stagnant scaling opportunities.

Paid Media

Conversion Rate Optimization

Creative Strategy

Funnel Optimization

The Challenges

Extremely low CVR (sub 0.5%)

High CPM limiting performance

Weak creative quality and diversity

Inconsistent account performance

Strategy & process

At onboarding, we identified extremely low conversion rates below 0.5%, high CPMs limiting profitability, and inconsistent creative performance. Funnel drop-offs and weak testing frameworks prevented efficient scaling and suppressed overall account growth.

Phase 1

Funnel Conversion Fix

We analyzed the quiz-based funnel from entry to completion, identifying key drop-off points that suppressed CVR. Strategic landing page and flow adjustments were implemented to improve user progression, reduce friction, and create measurable gains in conversion efficiency.

Phase 2

Creative Diversification

We rebuilt the creative strategy with greater diversity in messaging, formats, and visual angles. A structured testing roadmap was introduced to increase iteration speed, improve engagement rates, and lower CPM through stronger relevance and audience alignment.

Phase 3

Aggressive Scale Model

With improved CVR and stronger creative performance, we scaled spend aggressively while maintaining efficiency controls. Continuous optimization of targeting and acquisition costs enabled rapid revenue growth while driving significant reductions in nCAC.