Ivy Rx
IvyRx is a tele-health brand offering whole body health treatment plans for those looking to lose weight, feel healthier, and optimize their bodies at the cellular level. Prior to working with Drip they had lost several ad accounts to bans (due to the platform restrictions in this space) and were losing confidence in Meta as a sales channel for the brand as they strive for growth. Within 2 weeks we had their banned accounts back, and we were live with scaling on Meta. By unlocking new creatives, and page optimizations we were not only able to improve CPAs, but scale significantly while doing so.
Paid Media Strategy
Creative Testing Framework
Account Restructuring
Geo-Based Budget Optimization
The Challenges
1
Inaccurate creative testing framework
2
Misaligned budget allocation and reporting
3
No clear lift measurement from paid media
4
Overlapping audiences across Search & Display
Strategy & process
At onboarding, we identified inefficient creative testing, misaligned geo budget allocation, and overlapping audience targeting across channels. Rising CPC and inconsistent performance limited profitable scale and restricted expansion into new regions.
Phase 1
Creative Testing Rebuild
We rebuilt the creative testing framework to isolate high-performing messaging and visuals, ensuring real performance learnings. Structured iteration cycles improved CTR and lowered CPC while giving the brand clearer insight into what drove measurable lift.
Phase 2
Account Re-Structure
Campaigns were consolidated and segmented by geo and objective to eliminate overlap and improve reporting clarity. Budget allocation was realigned to high-performing regions, allowing more efficient spend distribution across Meta and Google.
Phase 3
Lift Measurement Model
We introduced lift analysis by allocating spend to specific geographies and tracking incremental performance. This allowed us to identify true revenue impact, scale into profitable regions, and support both online and in-store retail growth.
Results
+170% Increase in New Customer Orders
+218% Increase in Ad Spend
Key Wins
Increase in New Customer Orders
Increase in Ad Spend
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