Goldy Fit
Josh Goldy Fitness is an online fitness and lifestyle coaching brand helping busy women achieve sustainable fat loss, strength, and confidence through personalized programming and accountability. Prior to partnering with Drip, the brand was generating leads through Meta, but performance was inconsistent and difficult to scale. Lead quality was notoriously poor, tracking and attribution flaws led to over-reporting, and underperforming email and SMS systems failed to convert interest into booked calls. On top of that, limited creative diversity and a low conversion rate were restricting growth.
Paid Media Strategy
Funnel & CRO Optimization
Creative Strategy (UGC + Testing)
Email & SMS System Rebuild
Key Wins
Revenue Growth
Ad Spend While Maintaining Profitability
Increase in New Customers YoY
The Challenges
1
Poor lead quality
2
Tracking and attribution flaws
3
Underperforming email/SMS systems
4
Limited creative diversity and low CVR
Strategy & process
At onboarding, the brand faced poor lead quality, flawed attribution, and underperforming email systems that limited booked calls. Low conversion rates and limited creative diversity prevented scalable growth and suppressed revenue performance.
Phase 1
Funnel Conversion Rebuild
We redesigned the intake process and rebuilt the website to improve lead quality and increase booked calls. Conversion-focused UX improvements reduced friction and aligned messaging with user intent, driving measurable improvements in overall funnel performance.
Phase 2
Creative Expansion Model
We launched aggressive creative testing using testimonial-driven UGC, diversified static imagery, and expanded messaging angles. Increased creative diversity improved reach, stabilized performance, and unlocked scalable acquisition opportunities.
Phase 3
Lifecycle System Rebuild
The email and SMS systems were rebuilt from the ground up to improve follow-up, nurture sequencing, and booked call conversions. Improved automation and segmentation increased show-up rates, strengthened attribution accuracy, and boosted revenue.
Results
+285% Revenue Growth
+190% Ad Spend While Maintaining Profitability
+154% Increase in New Customers YoY
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