Delta Roam

Delta Roam is a clothing brand selling high end outdoor robes with multiple uses ranging from winter fashion, to casual luxury. Prior to working with Drip Digital. Delta Roam was focused on the UK market, however their goal was to be come a worldwide brand and expanding to the US profitably was our mission. Our primary objective was to generate profitable returns, and scale during the warmer months in spring/summer to allow for a massive expansion come winter again.

Paid Media

Funnel Strategy

Conversion Rate Optimization

Creative Strategy

The Challenges

Brand reach limited primarily to the UK, with no proven path to U.S. market entry.

Needed to balance luxury brand positioning with direct-response marketing for profitability.

Seasonal demand fluctuations, requiring heavy focus on growth outside of winter.

Lack of a global creative and account strategy to support large-scale expansion.

Strategy & process

We identified limited U.S. presence, inconsistent off-season revenue, and weak direct-response structure. The brand lacked scalable paid media systems and conversion optimization needed to drive profitable international expansion.

Phase 1

Market Entry Strategy

We built a U.S.-focused acquisition roadmap aligned with luxury positioning and performance goals. This included restructuring paid media accounts, refining audience targeting, and aligning creative direction with direct-response mechanics to establish a scalable growth foundation. (289 characters)

Phase 2

Performance Scaling

We launched optimized Meta and Google campaigns tailored to American audiences, implementing structured testing frameworks and iterative creative improvements. The focus was on increasing revenue while protecting brand equity and maintaining strong cost efficiency across channels. (292 characters)

Phase 3

CRO & Global Expansion

We enhanced on-site conversion pathways and improved user experience to maximize value from increased traffic. Leveraging insights from U.S. growth, we expanded internationally with localized paid media strategies designed to scale profitably across new markets. (284 characters)