Crew Supply Co
Crew is a bareware company specializing in unique bottles & garnishes for infused liquor. Their audience consists of home mixologists, and bars nationwide. When we first started with Crew, They were advertising the brands separately and struggling to scale spends without losing profits. Our mission was to scale this brand through ads, email, and unique creative strategies to allow them to continue to grow.
Paid Media
Creative Strategy
Email & SMS Marketing
Funnel Optimization
Key Wins
Revenue
Spend increased
ROAS
The Challenges
1
Fragmented advertising across sub-brands
2
Difficulty scaling spend profitably
3
Slow and inconsistent creative testing
4
Structural account inefficiencies limiting performance
Strategy & process
At onboarding, we identified fragmented campaigns across sub-brands, inefficient budget allocation, and inconsistent creative testing. Overlapping structures limited scalability and suppressed ROAS, requiring a unified framework to support profitable multi-channel growth.
Phase 1
Account Consolidation
We restructured paid media accounts by consolidating overlapping campaigns, eliminating redundancies, and aligning budget allocation across sub-brands. This created operational clarity, improved data accuracy, and established a scalable performance foundation.
Phase 2
Creative System Build
We implemented a structured creative testing roadmap designed to accelerate iteration and identify winning concepts faster. By improving creative velocity and aligning messaging across channels, we unlocked stronger engagement and more consistent performance.
Phase 3
Multi-Channel Scaling
After stabilizing performance, we expanded integrated campaigns across Meta, Google, and email/SMS to capture demand at every funnel stage. Continuous ROAS optimization ensured spend increased sustainably without sacrificing profitability.
Results
195% Increase in Revenue
+80% Spend Increased
+10% ROAS
Share this project with
Ready to elevate your business?
Contact us today to discuss how we can help you achieve your marketing goals.
© 2025 DRIP Digital Media. All rights reserved.