Ageless Mens Health
Ageless Men’s Health is a nationwide men’s wellness and hormone therapy brand that uses advanced, clinician-led treatments to help patients feel better, look better, and live healthier lives. Prior to partnering with Drip, the brand was running Meta ads but performance was held back by inefficient account structure — campaigns were fragmented, audiences overlapped, and optimization settings weren’t aligned with real business outcomes, resulting in inconsistent KPIs and limited scale.
Paid Media Strategy
Paid Media Strategy
Creative Strategy
Creative Strategy
The Challenges
1
Overlapping campaign structure
2
Limited budget control across locations
3
Limited budget control across locations
4
Inconsistent lead flow and bookings
Strategy & process
At onboarding, we identified fragmented campaign structures, audience overlap, and limited budget control across locations. Optimization settings were misaligned with booking outcomes, leading to inconsistent KPIs, inefficient spend, and restricted nationwide scale.
Phase 1
Account Consolidation Plan
We restructured the Meta account by consolidating overlapping campaigns, aligning audiences by location, and implementing clearer budget segmentation. This restored performance clarity, reduced internal competition, and created a scalable framework tied directly to real business KPIs.
Phase 2
Location-Level Optimization
We rebuilt campaigns at the state and clinic level, ensuring budget control and messaging aligned with each market. By refining targeting and creative relevance per location, we improved lead quality, reduced inefficiencies, and strengthened performance consistency.
Phase 3
Performance Scaling Model
Once structure and targeting were stabilized, we scaled budgets strategically while optimizing for booked evaluations rather than vanity metrics. This allowed us to lower cost per lead and significantly reduce cost per paid evaluation within six months.
Results
-323% Cost Per Evaluation
-187% Cost Per Lead
Key Wins
Cost Per Evaluation
Cost Per Lead
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